Media is hugely important to the UK’s economy and – despite a tough couple of years – it is continuing to grow. The UK is set to become the largest entertainment market in Europe, with some predicting that it will be worth almost £100 billion by 2026.

What is a retail media network (RMN), what are the drivers of retail media ad spend and what are the potential outcomes of a successful RMN?

Thanks to the plethora of rich first-party data available, retail media is experiencing a huge boom. In today’s blog, we’re exploring the new ways retailers are monetizing their media space and highlighting some of the brands that have successfully managed the retail-media crossover so far.