Despite being one of the most talked-about channels in marketing right now, the true potential that the metaverse could hold for marketers and advertisers is not yet entirely clear. But one thing is for sure: the metaverse will hold a firm place in the future of marketing. 

What is Salesforce Genie and what can it actually do for sales, marketing and customer service professionals? Find out…

We know that trawling through Salesforce’s release documents is nobody’s idea of fun, so we’ve pulled out our favourites from the latest release to help you stay on top of this season’s updates without reading till your eyes go square… 

With the announcement of Salesforce’s new Genie platform, CDPs and real-time data activation are back in the spotlight. In today’s blog, we explore the real value of activating data in real-time.

Both of these platforms hold huge potential for marketers, yet many marketers struggle to make either work for them. We’ve identified the 5 key reasons this happens and found the solutions that could prevent it from happening altogether, so you can make the most of all that Salesforce has to offer.