Staying Ahead Of The Game: 5 Challenges Retail Media Organisations Must Overcome

November 10th, 2022 Posted by Steve Paul Insights, Media, Retail, Retail Media 0 thoughts on “Staying Ahead Of The Game: 5 Challenges Retail Media Organisations Must Overcome”

What is a retail media network (RMN), what are the drivers of retail media ad spend and what are the potential outcomes of a successful RMN?

Tags: ad, ad management, ads, audience targeting, cookies, customer experience, customer journey, digital ads, display ads, ecommerce, first-party data, in-store ads, industry, Marketing, media, OOH, operations, out of home, Retail, retail ads, retail media, retail media network, sales, Salesforce, Salesforce Partners, targeting, third-party data, traffic, video ads

The New Retail Media Playbook

October 27th, 2022 Posted by Ricky Webber Insights, Media, Retail, Retail Media 0 thoughts on “The New Retail Media Playbook”

What is a retail media network (RMN), what are the drivers of retail media ad spend and what are the potential outcomes of a successful RMN?

Tags: ad, ad management, ads, audience targeting, cookies, customer experience, customer journey, digital ads, display ads, ecommerce, first-party data, in-store ads, industry, Marketing, media, OOH, operations, out of home, Retail, retail ads, retail media, retail media network, sales, Salesforce, Salesforce Partners, targeting, third-party data, traffic, video ads

These Retailers Are Creating A Whole New Revenue Stream (And You Can Do It, Too)

August 5th, 2022 Posted by Jessica Ho Marketing Automation, Retail, Retail Media, Sales, Services 0 thoughts on “These Retailers Are Creating A Whole New Revenue Stream (And You Can Do It, Too)”

Thanks to the plethora of rich first-party data available, retail media is experiencing a huge boom. In today’s blog, we’re exploring the new ways retailers are monetizing their media space and highlighting some of the brands that have successfully managed the retail-media crossover so far.

Tags: advertising, AR, best practice, CRM, customer loyalty, Customer Relationship Management, data, data management, digital ads, discounts, display ads, display advertising, google ads, in store advertising, Incremental Revenue, loyalty, loyalty programme, Marketing Cloud, media, metaverse, metaverse ads, monetization, ooh advertising, paid social media, Platform, point of sale, POS, product placement, Retail, retail media, Sales Cloud, Salesforce, search ads, SEO, social media, social media advertising, special offers, technology, tv ads, tv advertising, youtube ads

Posts tagged "digital ads"

Staying Ahead Of The Game: 5 Challenges Retail Media Organisations Must Overcome

The New Retail Media Playbook

These Retailers Are Creating A Whole New Revenue Stream (And You Can Do It, Too)

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