Our campaign brief generation accelerator is designed for organisations that run complex, omni-channel campaigns and require seamless collaboration with third-party brand, advertiser and agency partners.
Leverage data-driven advertising strategies to unlock new revenue streams with higher margins, and engage consumers more effectively than ever before.
Explore how retail media is booming in 2023 with non-endemic advertising, generative AI, and Salesforce’s cutting-edge solutions, trends
The 8 key steps to ensure you’re offering a seamless customer journey in your retail media network.
What is a retail media network (RMN), what are the drivers of retail media ad spend and what are the potential outcomes of a successful RMN?
Our Founder and CEO Steven Paul sat down with global Director of Advertising Anthony Blackford to talk about his career to date and to gain an insight into life at the top of the advertising game.
Media is hugely important to the UK’s economy and – despite a tough couple of years – it is continuing to grow. The UK is set to become the largest entertainment market in Europe, with some predicting that it will be worth almost £100 billion by 2026.
What is Salesforce Genie and what can it actually do for sales, marketing and customer service professionals? Find out…
We know that trawling through Salesforce’s release documents is nobody’s idea of fun, so we’ve pulled out our favourites from the latest release to help you stay on top of this season’s updates without reading till your eyes go square…
With the announcement of Salesforce’s new Genie platform, CDPs and real-time data activation are back in the spotlight. In today’s blog, we explore the real value of activating data in real-time.
