Kingfisher partners with Trigg to Boost Efficiency and Drive Growth across Retail, Marketplace and Retail Media!

It’s with great excitement that we reveal a ground breaking new strategic partnership between Kingfisher plc, one of the largest home improvement companies in the UK and Europe with iconic brands such as B&Q, Castorama, Brico Dépôt, and Screwfix, and Trigg Digital, a leading Global Salesforce AI CRM Consulting and Implementation Partner with a portfolio spanning UK, Europe, Canada, USA and APAC.

Through close collaboration, Trigg is set to combine their industry, Salesforce, Customer 360, Einstein AI and Agentforce expertise to recommend, enhance and optimise sales, marketing, finance, customer service, and self-service capabilities. By simplifying operations, we will continuously drive growth, creating a better, and more connected experience for their customers, merchants and employees alike! 

With Kingfisher Group’s ambitious growth plans powered by marketplace and retail media, and Trigg’s unparalleled expertise in retail, marketplaces, retail media, AI and Salesforce, this partnership represents a perfect synergy.

Chris Price, Head of Marketplace Operations, Kingfisher, said: “Partnering with Trigg Digital is a crucial step in optimising our merchant and employee experience. Their deep understanding of the Salesforce Customer 360, Einstein AI and Agentforce, coupled with their business and industry expertise, will enable us to deliver a more agile and responsive marketplace across the UK and Europe. I am looking forward to a close collaboration that makes DIY more accessible.”

David Gomez, Group Marketplace Director, Kingfisher, added: “A pivotal step forward in Kingfisher’s journey to deliver smarter and more connected experiences for our merchants. By leveraging Trigg Digital’s deep Salesforce, AI, retail, marketplace and retail media expertise, we’re unlocking new opportunities to accelerate growth. Together, we’re building the future of home improvement.”

Steven Paul, CEO, Trigg Digital, said: “With AI and Agentforce at the forefront of all conversations, this partnership marks an exciting chapter for both Trigg Digital and Kingfisher. Together, we will equip their teams and customers with the processes, tools, automation, and insights needed to accelerate growth and efficiency. We are committed to delivering innovation that drives impactful business outcomes for Kingfisher, and I personally couldn’t think of a better fit! “

Together, Kingfisher and Trigg Digital are paving the way for a digitally optimised, agentic, future, delivering the tools needed to thrive in a competitive and fast moving retail landscape!