Retail Media is Expanding into Financial Services, Sports, Travel, Transport, Hospitality, Food Delivery and beyond

Retail media is evolving far beyond traditional retail, extending its reach into diverse sectors like financial services, sports, travel, hospitality, food delivery, and more with $100 billion spend expected globally by 2026, equating to 25% of digital media spend at 60-85% margins. With data-driven advertising strategies, these industries are unlocking new revenue streams and engaging consumers more effectively than ever before.

The New Frontier for Retail Media

Industries outside of traditional commerce are discovering the value of retail media networks (RMNs) as they leverage first-party data to deliver targeted and personalized ads. Here’s how key players are adopting retail media strategies:

🍔 Food Delivery: Deliveroo

Deliveroo, a major player in the food delivery sector, is integrating retail media to enhance the user experience and create new ad opportunities. By analyzing customer order history and preferences, Deliveroo displays personalized restaurant promotions and targeted offers within its app.

Deliveroo’s in-app advertising allows partner restaurants to promote special deals, new menu items, and loyalty rewards to customers based on their past orders, creating a personalized, data-driven advertising experience that helps both restaurants and Deliveroo drive repeat business.

🏨 Hospitality: Marriott Hotel Group

Marriott Hotel Group utilizes retail media strategies to offer guests personalized recommendations before and during their stay. Through the Marriott Bonvoy app, customers receive ads for room upgrades, exclusive dining offers, and curated experiences at their destination.

For example, a guest staying at a Marriott hotel may receive tailored promotions for spa services or local attractions based on their profile and previous stays. Marriott’s retail media approach enhances the guest experience while driving additional revenue from upsells and partnerships with local vendors.

🌴 Travel: TUI

TUI, a leading travel company, is at the forefront of retail media in the travel industry. Leveraging its booking platforms, TUI uses first-party data to provide personalized vacation packages, flight upgrades, and curated experiences during the booking process.

For instance, a traveler booking a vacation with TUI may receive targeted ads for nearby excursions, premium hotel rooms, or car rentals, creating an integrated and personalized journey that enhances customer satisfaction and increases ancillary revenue.

🚕 Transport: Uber

Uber has integrated retail media into its platform by delivering personalized, location-based ads to riders through its app. Riders receive offers and promotions from partner brands based on their destination or ride history.

Uber is also deploying in-car digital screens that display interactive ads during rides, offering riders exclusive deals at nearby stores or restaurants. This seamless connection between transportation and commerce allows Uber to enhance the rider experience while creating new advertising opportunities for brands.

💸 Financial Services: PayPal

PayPal will revolutionise the use of retail media in the financial services sector by offering personalized ads within its ecosystem. Utilizing transaction data, PayPal enables merchants to reach customers at the point of purchase with relevant offers and promotions.

Through its app, PayPal showcases credit offers, installment plans, and exclusive deals from its partner brands, creating a seamless shopping experience that enhances engagement while driving financial product adoption.

🏎 Sports: Formula 1

Formula 1 (F1) has embraced retail media by creating engaging ad experiences for fans during live events. Through F1 TV and their digital platforms, F1 allows brands to advertise dynamically during races, offering real-time opportunities for engagement.

For example, F1 broadcasts feature in-race ads, social media promotions, and exclusive merchandise offers, all targeted to fans. This strategy turns highly engaged viewers into buyers by offering personalized fan experiences, from limited-edition gear to discounted event tickets.

🛍 Retail: John Lewis Partnership & Waitrose

The John Lewis Partnership and Waitrose are diving into retail media by using their robust first-party data to power targeted digital ads across their websites and apps. By integrating retail media, they allow partner brands to advertise products directly to shoppers as they browse and shop online.

For instance, John Lewis customers may see personalized ads for home products, while Waitrose shoppers might receive tailored grocery deals based on their past purchases. This strategy strengthens the consumer experience and allows brands to engage consumers at critical moments in the shopping journey.

In Conclusion

Retail media is expanding quickly, first party data is key to creating meaningful, targeted and personalised experiences that reshape how consumers engage with brands, while driving revenue growth.

Are you looking to deliver a better experience and increase your margins? Do you want to know how to embrace the latest technologies and trends to ignite, optimise or scale your retail media business?

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