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What is a retail media network (RMN), what are the drivers of retail media ad spend and what are the potential outcomes of a successful RMN?
Media is hugely important to the UK’s economy and – despite a tough couple of years – it is continuing to grow. The UK is set to become the largest entertainment market in Europe, with some predicting that it will be worth almost £100 billion by 2026.
What is a retail media network (RMN), what are the drivers of retail media ad spend and what are the potential outcomes of a successful RMN?
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