Steve Paul, Author at Trigg Digital

Posts by Steve Paul

Documill and Trigg announce strategic partnership to simplify the complexity of document management

February 13th, 2025 Posted by Automation, Implementation, News 0 thoughts on “Documill and Trigg announce strategic partnership to simplify the complexity of document management”

We are excited to announce a strategic partnership with Documill, a renowned document automation and collaboration solution provider. Together, we will enhance document processes across key UK, EU and North America industries, including retail, media, retail media, travel, manufacturing and more.

Documill’s solutions, available for Salesforce Sales, Service, Experience and Marketing Clouds, enable our clients to significantly reduce manual document tasks — from offers to complaint responses — and facilitate effective collaboration on contracts, leading to faster business outcomes.

Benefits of the Partnership 

Mika Könnölä, CEO, Documill, added: “This partnership with Trigg Digital enables us to further extend our global reach. Combining Trigg Digital’s Salesforce expertise with our renowned solutions and customer service, we will be able to provide unsurpassed quality to our customers”

Steven Paul, CEO, Trigg Digital, said: “Together, we will equip our customers with the processes, tools, automation and insights to accelerate growth and efficiency. Powered by Salesforce AI, Data, CRM, and Documill, we’ve already delivered a number of transformative projects for high-profile clients to simplify the complexities of quoting and IO processes, deal-making, retail media planning and performance reporting – and we are very excited for what’s instore next.”

Steven Paul

About Trigg Digital 

Trigg Digital brings in-house expertise to the table, they leverage AI and Salesforce to optimise CRM processes for leading companies who want to go further, faster. Bringing a fresh perspective, Trigg know first-hand how CRM automation can transform businesses rapidly into agile and powerful operations delivering double-digit growth.

About Documill 

Documill helps Salesforce-powered enterprises to digitalize their core document processes. We do so through company-specific workflows, collaborative document creation, the inclusion of process-related tasks such as approvals and e-signing, and highly flexible document automation capabilities. 

If you would like more information about this topic, please get in touch.

#TriggThoughtLeaders – Retail Media Deep Dive with Chris Quinn, Co-founder, ProOps Consulting

February 4th, 2025 Posted by Media, Retail Media, Thought Leaders 0 thoughts on “#TriggThoughtLeaders – Retail Media Deep Dive with Chris Quinn, Co-founder, ProOps Consulting”

We sat down with Chris Quinn, Co-founder at ProOps Consulting, to talk through his experience in retail media and advice for the future.

Agents vs Traditional Chatbots with Mark Hartnady

Agents vs Traditional Chatbots : The Great Christmas Debate 🎅🎄

December 23rd, 2024 Posted by Agentforce, AI, Data, Retail, Retail Media, Sales, Sales Automation, Service Automation, Transport, Travel and Hospitality 0 thoughts on “Agents vs Traditional Chatbots : The Great Christmas Debate 🎅🎄”

Customer expectations are skyrocketing, and businesses are rethinking their approach. This holiday season, the debate is on: Will traditional chatbots keep up, or is Salesforce Agentforce taking the lead?

🤔 Key Differences:

🤖 Chatbots: Depend on intent models, needing exhaustive training for specific queries.
🧠 Agentforce: Powered by AI with Atlas and RAG, handles broader, dynamic instructions with ease.

✨ Why Agents Outpace Chatbots:

Faster Setup: No complex training required—just general instructions.
🔍 Unstructured Data: Seamlessly processes FAQs, support docs, and more using RAG.
🌍 Omnichannel Reach: Web today, voice and email tomorrow, delivering consistency everywhere.

🎁 Delivering Value:
Agents outperform bots, achieving 40-50% better results by resolving complex queries faster, improving ROI, and elevating customer satisfaction.

🎅 Future Outlook:
Industries like retail, finance, and healthcare are already showing where Agentforce will dominate, thanks to its scalability and adaptability.

As we toast this season, one thing is clear – Agentforce is the future. Find out why below;

Kingfisher partners with Trigg to Boost Efficiency and Drive Growth across Retail, Marketplace and Retail Media!

December 3rd, 2024 Posted by AI, Automation, Marketing Automation, News, Retail, Retail Media, Sales Automation, Service Automation 0 thoughts on “Kingfisher partners with Trigg to Boost Efficiency and Drive Growth across Retail, Marketplace and Retail Media!”

With Kingfisher Group’s ambitious growth plans powered by marketplace and retail media, and Trigg’s unparalleled expertise in retail, marketplaces, retail media, AI and Salesforce, this partnership represents a perfect synergy.

Your Pathway to Agentic CRM Success

November 14th, 2024 Posted by Agentforce, AI, Automation, Data, Marketing Automation, Sales Automation, Service Automation 0 thoughts on “Your Pathway to Agentic CRM Success”

We had a blast at Trigg HQ this week chatting all things @Salesforce #Agentforce with our very own CTO, Mark Hartnady, and CEO, Steven Paul!

Portico Shipping embark on transformative journey with Trigg to work smarter, not harder! 🚢

November 5th, 2024 Posted by News, Sales, Sales Automation, Transport, Travel and Hospitality 0 thoughts on “Portico Shipping embark on transformative journey with Trigg to work smarter, not harder! 🚢”

We’re cleared for departure to embark on a transformative journey that aligns with Portico’s goals to boost sales, operational efficiency, and amplify their value to customers!

Retail Media is Expanding into Financial Services, Sports, Travel, Transport, Hospitality, Food Delivery and beyond

October 21st, 2024 Posted by Insights, Media, Retail, Retail Media 0 thoughts on “Retail Media is Expanding into Financial Services, Sports, Travel, Transport, Hospitality, Food Delivery and beyond”

Leverage data-driven advertising strategies to unlock new revenue streams with higher margins, and engage consumers more effectively than ever before.

How Retail Media Is Evolving In 2023

September 25th, 2023 Posted by Insights, Media, Retail, Retail Media 0 thoughts on “How Retail Media Is Evolving In 2023”

Explore how retail media is booming in 2023 with non-endemic advertising, generative AI, and Salesforce’s cutting-edge solutions, trends

The Rise of AI in Advertising

August 16th, 2023 Posted by Adoption, Automation, Data, Media, Sales, Sales Automation 0 thoughts on “The Rise of AI in Advertising”

Discover AI’s game-changing impact on advertising with Salesforce’s innovative solutions. Enhance personalisation, optimise voice search, and boost your efficiency today.

YOTEL & Trigg Digital Partnership

July 19th, 2023 Posted by Marketing Automation, News, Transport, Travel and Hospitality 0 thoughts on “YOTEL & Trigg Digital Partnership”

We’re ecstatic to announce our partnership with YOTEL to design and deliver timely, relevant, personalised, omni-channel email and web customer experiences!

INSIGHTS