Case Study – Media
January 11th, 2022 Posted by Dom Neau Uncategorised 0 thoughts on “Case Study – Media”CASE STUDIES
Case study: Global Media Group
Challenge
Operating at such a large global scale with multiple teams across the world meant that this particular media group was faced with challenges around disparate systems, teams operating in silos and inconsistent customer experience, all having an impact on revenue.
The main challenges identified were:
- Difficult to maintain and modernise
customer experience - Sales, service, marketing and finance teams
operate in silos on local and global levels - Financial risk due to manual error prone
local and group-level reporting - Disparate, bespoke and on-premise systems
impacting speed to market
Solution
The media group engaged Trigg Digital to devise a Global CRM
strategy as well as implementing Salesforce in DE, ES, SE, CZ & PL.
Our solution:
- Strategic review of business processes and
systems. Drive build vs buy decision, embed
CRM roadmap and CoE ( replacing Microsoft/Adobe) - Deliver economies of scale and revenue gain
opportunities with one global CRM platform - Build and deploy a customer 360-degree view
and business intelligence across;
✔ 5 x markets, 20+ business units
✔ 1,400+ x Core Sales/Service licenses,
Marketing Cloud, GA360, Advertising Studio
WE’RE TRUSTED BY LEADING GLOBAL BRANDS
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“In order to deliver our global strategy across 5 markets, we have selected Trigg Digital to devise a complete CRM strategy and strategic roadmap to drive revenue” – President, Global Media Group
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“In order to deliver our global strategy across 5 markets, we have selected Trigg Digital to devise a complete CRM strategy and strategic roadmap to drive revenue” – President, Global Media Group
Results
Easier to spot revenue opportunities through one global CRM platform
Improvement of business intelligence allowing for faster and better decisions-making across the group and markets
Better visibility and improvement of business workflows reducing risk of errors as well as facilitating easier collaboration between teams across departments
Please get in touch, our team of experts are here to help.
Contact us on +44 203 239 8492, say hello@triggidigital.com or complete the enquiry form below.
